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Successfully Planning Your Events With A Professional Events Planner


If you’re thinking that events management in Sydney is an easy task, and that anyone can do it, you’re wrong. While it is not as life threatening as firefighting or enlisting in the army, the levels of pressure, crisis and responsibilities for event managers are so high that the profession ranked number eight at CareerCast’s 2015 list of most stressful jobs.

It is true that you can save money by getting one of your marketing people to organise your event. However, you know well that they too have their own set of important tasks to accomplish outside your event. Moreover, even after careful planning and design, event managers still face unprecedented issues that need immediate response—this and their personal tasks may be too much for your marketing person to handle. So the next time you think of assigning the events management task to one of the members of your team, you might want to consider an outsourced event planner as a more cost-effective solution.

Organising Your Event with Your Event Planners

Hiring an event planner in Sydney does not mean absolutely offloading all the tasks to another person. From your end, there are still several responsibilities you have to carry out. To design and execute a successful event, constant communication between your company and the event managers is necessary. For example, if you’re hiring an event planner in Sydney for their exhibition management service, you have to be able to clearly explain your brand so you can captivate your specific target market. Moreover, if you hired event managers for their government event management service, you would have to be precise in communicating the objectives and purpose of your event.

Here are the basic tasks you can accomplish with your event managers:

  • Defining your goals—determine the purpose of the event; whether it’s for boosting the morale of your employees, for client engagement or for building rapport among potential clients, among many other examples.
  • Planning the event—for small events start organising six to eight weeks in advance and six months to a year for big events. It is important to secure the date, the venue and the finer details within an ideal timeframe.
  • Completing the guest list—exhibition management and production management do not require a complete guest list in advance, but for incentive programs, conferences and other gatherings, you have to carefully craft your list of attendees based on your objectives.

Other tasks like tracking RSVPs and following up on the attendees are tasks that can be delegated to your event managers. Once you’ve done your part, you can leave the rest to your event planner and they will ensure seamless and successful execution of your plans. Looking for the ideal hospitality event management or exhibition management company in Sydney? Whatever your event may be, contact ID Events Australia and we will provide you with innovative and outstanding events management service.


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